Blog
Practical advice on event registration, growing your audience, and making the most of every sign-up.
A shop that runs one event a month runs eight in December. The season doesn't create new registration problems; it runs every one you already have at the same time, at higher stakes. Here's how to set the Oct–Dec season up in September, while it's still cheap.
Read moreA camp announcement goes out to forty families and eleven reply, three of them with questions. The group doesn't have an interest problem; it has a counting problem and a paperwork problem. Here's what scout event registration software should actually take off a volunteer's plate.
Read moreA bookshop's event problem is rarely attendance. It is that nothing counts: no number before the night, and no list after it. Here's how registration turns an evening into information.
Read moreCoworking events are high-frequency, free, and aimed at people already in the building, which is the one shape ticketing platforms are not built for. Here's how to get the whole week onto one page on your own site.
Read moreShopify sells the products beautifully and does nothing at all for the author reading on the 14th. Here's how to put a Shopify event calendar with sign-ups on the store itself, without a ticketing app.
Read moreMost small studios are over-served by gym software and under-served by a Google Form. Here's how to put a registering class schedule on the website you already have — caps, waitlist, and reminders included.
Read moreMost churches run their whole events programme on a Google Form and a spreadsheet. Here's where that breaks for a weekly programme, and the honest options for church event registration software.
Read moreThe spreadsheet-and-Google-Forms workflow holds up for one event a quarter. Here's how nonprofits move off it without overpaying — including the upgrade options that aren't ours.
Read moreNo-shows are a workflow problem more than a marketing problem. Here's what actually closes the gap between “I'll go” and “I'm there” at small business events — and what doesn't.
Read moreGoogle Forms is the default way small organisations collect event sign-ups. Here's how to set it up properly, where it breaks down, and how to tell when the workarounds have hit their ceiling.
Read moreWebflow gives you a beautiful site and no native event registration. Here are your options, and how to add inline registration to any Webflow page in a few steps.
Read moreWix Events handles the RSVP basics, but confirmation emails, waitlists, and reminders are where it runs out of road. Here are three ways to add real event registration to a Wix site.
Read moreWordPress doesn't collect event registrations out of the box. Here are the three realistic ways to add it — a plugin, a third-party platform, or an embedded widget — and when each one makes sense.
Read moreEventbrite is a good tool for the right situation — large public events, ticketed sales, audiences who discover you through the marketplace. For small businesses running recurring events for an audience that already knows them, here are five alternatives worth considering.
Read moreTracking event RSVPs in a spreadsheet — or not at all — costs you headcount accuracy and missed registrations. Here are four ways to collect RSVPs on your website and which one is right for your situation.
Read moreSquarespace makes it easy to display your events — but registration is a separate problem. Here are the three ways to add event registration to a Squarespace site, and the trade-offs each one makes.
Read moreGoogle Forms is free and familiar, but it wasn't designed for ongoing event registration. Here's where it works, where it breaks down, and when dedicated event registration software starts to make more sense.
Read moreEmbedding an events calendar sounds more technical than it is. It's not. The easiest way takes about 10 minutes — and the hardest step is pasting a snippet of text.
Read moreMost small businesses aren't losing event sign-ups because their events aren't worth attending. They're losing them because of friction — small points of confusion or inconvenience that chip away at intent.
Read moreTurnout
Tips for small businesses running events